Neogeography

Neogeography literally means "new geography", and is commonly applied to the usage of geographical techniques and tools used for personal and community activities or for utilization by a non-expert group of users. Application domains of neogeography are typically not formal or analytical.

The term and field owes much of its inspiration to the Locative media movement that sought to expand the use of location-based technologies to personal expression and society.

Traditional GIS Geographic Information Systems historically have developed tools and techniques targeted towards formal applications that require precision and accuracy. By contrast, Neogeography tends to apply to the areas of approachable, colloquial applications. The two realms can have overlap as the same problems are presented to different sets of users: experts and non-experts.